Tvorba online kurzu - kompletní framework

Vytvoř framework pro tvorbu online kurzu na téma [TÉMA KURZU]. Cílová skupina: [ZAČÁTEČNÍCI/POKROČILÍ/EXPERTI]. Struktura: 1) **Course Validation** - target audience research (kdo jsou? pain points? current solutions? willingness to pay?), competitive analysis (existing courses, gaps in market, unique angle), pre-sell approach (landing page, early bird offer, validate demand before building), minimum viable course (start small, expand based on feedback), 2) **Learning Objectives** - SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound), Bloom's taxonomy (Remember, Understand, Apply, Analyze, Evaluate, Create), backwards design (start with end goal, work backwards to curriculum), transformation promise (what will students be able to DO after course?), 3) **Curriculum Structure** - modular design (8-12 modules typical, each with clear outcome), lesson breakdown (5-15 min videos optimal, attention span consideration), progression path (beginner → intermediate → advanced, logical flow), practice integration (exercises after theory, immediate application), project-based learning (capstone project ties everything together), 4) **Content Types** - video lessons (talking head + screen share, professional lighting/audio), slide presentations (visual support, key concepts, diagrams), workbooks (PDF downloads, fillable templates, checklists), code examples (GitHub repos, runnable notebooks, starter templates), quizzes (knowledge checks, instant feedback, spaced repetition), assignments (real-world projects, peer review, instructor feedback), 5) **Video Production** - equipment (camera: iPhone/DSLR, mic: Blue Yeti/Rode, lighting: softbox/ring light), editing software (DaVinci Resolve free, Adobe Premiere Pro, Camtasia for screencasts), b-roll footage (cutaways, examples, visual variety), captions (accessibility, YouTube auto-captions + manual review, Rev.com), branding (intro/outro, lower thirds, consistent look), 6) **Platform Selection** - Teachable (easy setup, hosted, 5% + $1 per transaction), Thinkific (free plan available, custom domain, quiz builder), Podia (email + courses, no transaction fees, $39/mo), Kajabi (all-in-one, marketing automation, $149/mo), Gumroad (simple, good for small courses, 10% fee), self-hosted (WordPress + LearnDash, full control, technical setup), 7) **Engagement & Completion** - community (private Slack/Discord, peer support, accountability), live Q&A (weekly office hours, hot seat coaching, address common questions), gamification (progress tracking, badges, leaderboards, streak system), email sequencing (onboarding, lesson unlocks, check-ins, win celebrations), cohort-based (start dates, group accountability, higher completion rates), 8) **Pricing Strategy** - value-based (charge based on transformation value, not hours of content), tiered options (self-paced $99, with support $299, 1-on-1 $999), payment plans (3 monthly payments, lowers barrier to entry), early bird (50% off for first 20 students, creates urgency), money-back guarantee (30 days, reduces risk, increases trust), 9) **Launch Plan** - pre-launch (build waitlist, content marketing 3 months before, beta testers), launch week (email sequence, webinar, limited-time bonuses, scarcity), post-launch (evergreen funnel, affiliate program, continuous improvement), marketing channels (email list, YouTube, podcast, blog, social media, paid ads), conversion optimization (landing page, testimonials, sales video, FAQ), 10) **Student Success** - onboarding sequence (welcome email, quick win in first 24h, set expectations), progress tracking (dashboard, completion percentage, next steps clear), accountability system (check-in emails, peer buddies, public commitments), support system (response time SLA, office hours, community moderation), certification (completion certificate, LinkedIn badge, portfolio piece). Zahrň timeline (6-month plan), content production checklist a launch email sequence.