Logo design a brand identity systém

Vytvoř logo design pro [NÁZEV FIRMY/PRODUKTU]. Odvětví: [TECH/FASHION/FOOD/HEALTH/FINANCE]. Brand personality: [MODERN/CLASSIC/PLAYFUL/LUXURIOUS/MINIMAL]. Target audience: [KDO JE ZÁKAZNÍK]. Struktura: 1) **Logo Concept** - symbolika a meaning (proč tento design), visual metaphor (co reprezentuje), unique selling point (čím je odlišný od konkurence), versatility (použití na různých médiích), 2) **Logo Variations** - primary logo (hlavní verze), secondary logo (alternativní layout), logomark/icon (samostatný symbol bez textu), wordmark (jen typografie), monochrome version (černobílá), 3) **Typography System** - primary font (headlines, display), secondary font (body text, UI), font pairing rationale, size scale (H1-H6, body, caption), weight usage (light/regular/bold), letter spacing rules, 4) **Color Palette** - primary brand color (HEX, RGB, CMYK, Pantone), secondary colors (2-3 support colors), neutral palette (grays for UI), accent colors (highlights, CTAs), color meanings & psychology, accessibility (contrast ratios WCAG AA), usage examples (backgrounds, text, buttons), 5) **Logo Construction** - grid system (geometric construction), safe zone / clear space (minimum padding around logo), minimum size (print vs digital), alignment guides, optical adjustments explanation, 6) **Usage Guidelines** - correct usage examples (do's), incorrect usage examples (don'ts), backgrounds (light/dark/photo), co-branding rules (with partners), trademark symbol placement, 7) **Applications Mockups** - business cards, letterhead, website header, social media profiles, packaging, signage, merchandise (t-shirts, mugs), 8) **File Formats & Delivery** - vector files (AI, EPS, SVG), raster files (PNG transparent, JPG), print-ready PDFs, icon sizes (favicon, app icon 1024px), organized file structure. Zahrň 8+ mockups showing real-world applications.