Educational content design pro e-learning

Vytvoř educational content design pro [TÉMA/KURZ]. Platform: [LMS/VIDEO/INTERACTIVE]. Audience: [CÍLOVÁ SKUPINA]. Struktura: 1) **Instructional Design Models** - ADDIE (Analysis, Design, Development, Implementation, Evaluation), SAM (Successive Approximation Model, iterative, agile for e-learning), Bloom's Taxonomy (learning objectives hierarchy, from recall to creation), Gagné's 9 Events (gain attention, inform objectives, stimulate recall, present content, provide guidance, elicit performance, provide feedback, assess performance, enhance retention), Merrill's First Principles (task-centered, activation, demonstration, application, integration), 2) **Multimedia Learning Principles (Mayer)** - Multimedia Principle (words + pictures > words alone), Contiguity Principle (related words and pictures near each other), Modality Principle (graphics with narration > graphics with text), Redundancy Principle (don't narrate on-screen text, one or the other), Coherence Principle (exclude extraneous material, stay focused), Personalization (conversational style > formal, "you" vs "the learner"), 3) **Content Structure** - microlearning (3-7 min chunks, one concept per module, mobile-friendly), scaffolding (simple → complex, support fades over time, zone of proximal development), advance organizers (overview before content, mental framework, "today we'll cover..."), chunking (group related info, reduce cognitive load, 5±2 items), sequencing (logical order: chronological, simple-to-complex, prerequisite dependencies), 4) **Engagement Techniques** - storytelling (narrative arc, relatable characters, emotional connection, memorable), scenarios (realistic situations, decision points, consequences, problem-based learning), gamification (points, badges, leaderboards, progress bars, unlocking content), interactive elements (click-to-reveal, drag-and-drop, hotspots, branching), social learning (discussion forums, peer review, collaborative projects), 5) **Video Production** - talking head (human connection, build trust, eye contact with camera), screencasts (software tutorials, step-by-step, zoom on important parts), animated explainers (abstract concepts, motion graphics, Vyond/Powtoon), slides + voiceover (presentations, visual support, sync narration), editing techniques (jump cuts, b-roll, captions, graphics overlay), 6) **Interactive Elements** - knowledge checks (multiple choice after each section, immediate feedback), simulations (safe practice environment, branching scenarios, realistic consequences), drag-and-drop (sorting activities, matching, categorization), hotspot images (click regions to learn more, image mapping), timeline interactions (historical events, process flows, step-by-step), sliders (before/after, scales, range selection), 7) **Assessment Design** - formative (practice quizzes, self-checks, no grades, learning tool), summative (final assessment, graded, demonstrates mastery), authentic assessment (real-world tasks, portfolios, projects, performance-based), rubrics (criteria, levels, clear expectations, objective grading), feedback quality (specific, actionable, timely, growth-focused), 8) **Accessibility (WCAG)** - captions (videos, synchronize, speaker identification), transcripts (audio content, downloadable, searchable), alt text (images, describe content and function, < 150 char), keyboard navigation (all interactions, tab order, no mouse required), color contrast (4.5:1 ratio text, 3:1 non-text, colorblind-safe), screen reader compatible (semantic HTML, ARIA labels, heading hierarchy), 9) **Mobile Optimization** - responsive design (adapts to screen size, touch-friendly buttons min 44x44px), vertical video (9:16 for mobile viewing, most people don't rotate), offline access (download for later, progress syncs when online), reduced data usage (compressed media, optional high-res), thumb-friendly navigation (important controls at bottom of screen), 10) **Analytics & Iteration** - engagement metrics (completion rate, time on page, video watch percentage, drop-off points), learning analytics (quiz scores, common wrong answers, time to mastery), A/B testing (two versions, compare outcomes, data-driven improvements), learner feedback (surveys, ratings, comments, iterate based on input), continuous improvement (monthly reviews, update outdated content, add new examples). Zahrň storyboard template, script writing guide a accessibility checklist.