Marketing
Expert
Claude
Community building strategy
Strategie pro vytvoření a růst engaged online komunity.
Prompt text
Délka: Střední
Vytvoř community building strategii pro [BRAND/PRODUKT]. Community typ: [DISCORD/SLACK/FACEBOOK GROUP/CIRCLE/FORUM].
**Community Vision:**
- Purpose (proč komunita existuje)
- Member value proposition
- Success vision (1 year)
**Launch Strategy:**
**Pre-launch (Měsíc 1):**
- Founding member recruitment
- Guidelines & rules
- Initial content seeding
**Launch (Měsíc 2):**
- Announcement campaign
- Onboarding flow
- First events/activities
**Growth (Měsíc 3-6):**
- Acquisition tactics
- Engagement strategies
- Retention programs
**Engagement Tactics:**
- Weekly/monthly events
- Discussion prompts
- Member spotlights
- Exclusive content/perks
**Moderation:**
- Team structure
- Guidelines enforcement
- Conflict resolution
**Metrics:**
- Growth KPIs
- Engagement KPIs
- Quality metrics
**Monetization** (optional):
- Potential revenue streams
Target size (Year 1): [POČET]. Current audience: [AUDIENCE SIZE]. Resources: [TEAM SIZE/BUDGET].
**Community Vision:**
- Purpose (proč komunita existuje)
- Member value proposition
- Success vision (1 year)
**Launch Strategy:**
**Pre-launch (Měsíc 1):**
- Founding member recruitment
- Guidelines & rules
- Initial content seeding
**Launch (Měsíc 2):**
- Announcement campaign
- Onboarding flow
- First events/activities
**Growth (Měsíc 3-6):**
- Acquisition tactics
- Engagement strategies
- Retention programs
**Engagement Tactics:**
- Weekly/monthly events
- Discussion prompts
- Member spotlights
- Exclusive content/perks
**Moderation:**
- Team structure
- Guidelines enforcement
- Conflict resolution
**Metrics:**
- Growth KPIs
- Engagement KPIs
- Quality metrics
**Monetization** (optional):
- Potential revenue streams
Target size (Year 1): [POČET]. Current audience: [AUDIENCE SIZE]. Resources: [TEAM SIZE/BUDGET].
Příklad použití
Vstup:
Vytvoř community building strategii pro indie maker community na Discordu. Target: 1000 members v roce 1. Current audience: 500 newsletter subscribers. Resources: 1 community manager + founder involvement.
Výstup:
Strategy: Vision (supportive space pro indie makers to share, learn, collaborate), Pre-launch (recruit 50 founding members z newsletter, create channels struktura, seed with templates/resources), Launch (announce with exclusive perk, streamlined onboarding with intro channel), Growth (referral program, Twitter engagement, podcast guesting, partnerships s complementary communities), Engagement (weekly co-working sessions, monthly "Ship It" showcases, #wins channel, AMA s successful indies, exclusive job board), Moderation (2 volunteer mods + founder, clear code of conduct), Metrics (active members %, messages/day, retention rate, member satisfaction NPS), Monetization later (job board premium, sponsor highlights).
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